This designers collective has developed a unique concept of flagship store sharing and multibranding which keeps the three of them creating while keeping their own independence. The sum of these three creative spirits is gathered in Headquarter. Pictures talk for themselves. Chai Jeam-amornrat is mainly inspired by colours and the beautiful scenery of the “Wonderland”. The main characteristic of the collection is the perfect match of colours, adding gimmick with printed fabric and fluorescent sparkling colour. Patarasarun, designer for Realistic situation says: “I was inspired by travellers, and the outfits are semi-casual, but reflect the urban lifestyle. The highlight is the Street Wear in graphic prints and deconstructed forms”. For Jirat Supisankul, designer for Sunshine brand, his "collection follows the concept of Rock Music Ice Cream Colours, inspired by the cover of the CD ‘Aladdin Sane’ by David Bowie. Tops are in the style of Rock Chic, but retain the Street Wear look. Women’s outfits have a masculine accent through the use of men’s jackets or neckties to accentuate chic prints.”

Headquarter, the collective that rocks bangkok fashion scene for a few years now is widely recognised as the first pioneers among the new fashion designers generation...