SoiWat had selected this fashion show because of its excellent reputation in terms of integrity, and visibility of the designers presented. The target audience was made up of culturally aware European trendsetters, as well members of the media, buyers and sustainability and fair trade specialists (attendence in 2006 was around 6000). SoiWat took the opportunity to present Thai designers at this event, and this was the first time a strong Thai presence attended the show.

Considering the very down-to-earth nature of the Ethical Fashion Show, SoiWat recommended its partner brands to participate the Show. Not only the objective was to build awareness for individual brands and inherent brand spirit, but as the SoiWat mission states, for Bangkok as a hub of contemporary fashion design. We were confident Thai designs would impress the European audience, and provide it with a first hand experience of contemporary Thai refinement and sensitivities.

SoiWat took on itself to represent those designers too busy to come to Paris personally. Only a few samples of designers production have been shown on stage, the organization providing four models for the catwalk for each booth. More samples were displayed onthe boothesSoiWat organised, furnished and attended Four boothes for the participating brands, namely: Mae Fah Luang Foundation, Headquarter, Vickteerut. Theatre, Munchu's and Legend where showcased on the SoiWat's booth.

The event took place in the "Espace Tapis Rouge" in Paris.

This building is very auspicious for this kind of event as it was back in the 18th century one of the first luxury shopping mall in the French Capital. The building was used to cover the all block but only a small part of it remains. Still, as one can see on the pictures below, the place still keeps a certain aura of its past magnificence.

The Thai presence attracted even more press and attention due to its official recognition as part of the cultural festival Tout A Fait Thai which took place in different cities of France and mostly in Paris during Fall 2006.

End Users : all the brands featured by SoiWat received a lot of interest from the public at the show and during the fair. SoiWat collected an impressive number of contacts, all willing to give more opportunities to Thai designers as well as to purchase their creations...

Students : a surprising number of French and European students asked us for internships in Thai fashion projects.

Media : Thai fashion obtained a huge ammount of press coverage thanks to attendence at the show.
- a non stop 12 min interview on (Business) BFM Radio about Thai fashion
- two radio interviews with radio France Internationale (English and French)
- a TPS (French cable TV) interview for the program "Il faut que tu respires"
- two interviews with TV documentary teams : French and Canadian
- Courrier International put two Thai designers on two different pages of their fashion special edition
- all the written communication and catalogues of the Tout a Fait Thai festival were including texts and pictures about Thai fashion and designers
- many magazines reporting about ethical fashion show chose to publish pictures of Thai fashion. The complete list is still to come