An eye for style and a head for a business – these are the main criteria for a candidate interested in he Fashion Marketing and Management course. This course is designed for those who want the most comprehensive fashion curriculum in two academic years. This program is designed to prepare students with the skills necessary for management careers in the fashion industry. The students are provided with the essential skills in sales, marketing, management, buying, merchandise presentation and product knowledge. Emphasis is placed on professional competence in the areas of fashion display, buying, selling, and management. Current trends are integrated into classroom curriculum through computer technology.
The Fashion Marketing course aims to produce specialists in fashion marketing. In order to respond to the needs and requirements of the different trades in fashion, technicians in fashion marketing must be versatile. The course also aims for certain specific education’s goals. The work of fashion marketers encompasses stressful situations daily, since one must attain precise objectives and satisfy demanding client. It is therefore important that future specialists learn to manage stress. The reality must be taken into consideration while at school, so that future fashion marketers acquire positive attitudes and the ability to efficiently manage time.