Sirichai Daharanont talks about Theatre



How I came to fashion

After I graduated in textile design, I was mostly designing jewellery and I was used to work for several companies among Thailand's best couturiers. As the time passed my passion for top-end couture grew stronger and I had to return to my first love, textile. This time not as a textile designer, but as a fashion designer. It was the right time to use all the experience acquired during these years I was surounded by top ranking fashion designers and to express my own sensibility trough creating my own line.

1985

That's the year of Theatre's foundation, at that time one of Thailand's first brand manufacturing ready to wear in a couturier manner.
The specificity of the brand, and certainly the reason why it keeeps successful after all these years, is in the marketing and production concept: Theatre is not intended for mass production, the house aims to produce handcrafted couture. This allows the designer to keep in touch with production and to stay true to his original design.

I want to keep my style and production around the vision I have of vintage feminine.
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Sirichai Daharanont talks about Theatre

Wednesday April 19, 2006
thai xav

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